The number one mistake most people make concerning advertising is NOT setting up and then keeping up a tracking system for all of your ads. This is the only way you know if your advertising is working. Don't waste time, money, and effort by not having this system in place.
Track everything including:
1. Ads placed by urls and even the text so that when you want to tweek it, it is right there and easy to find.
2. Number of Clicks, sign ups and forms filled out.
3. Dates, places and times - without these you don't know when is the best place or time for each ad.
Never, never place an ad or receive a click that you don't have the particulars on. I have learned the hard way the NEVER's in placing ads. I have placed the same ads for months and mostly got 0 clicks. Did I stop, no, because the ad was already there and it was quick and easy. If you have this attitude toward advertising you will live to regret it. Ad placing is serious business and needs to be treated with the respect of a REAL business activity because it is.
I have tried relying on places on the internet to track ads, and that hasn't worked well for me. It does take time to set up your own system, but once set up it takes less time to keep it up. What is hardest for me is to get myself to do the nitty gritty stuff. My Dad always said "never not be willing to get your hands dirty". This is the translation of that to ads.
A simple spreadsheet or accounting sheet will do.
There are a number of tracking systems on TC, and also articles in the forum and Ask SC as to how to do this.
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The number one mistake most people make concerning advertising is NOT setting up and then keeping up a tracking system for all of your ads. This is the only way you know if your advertising is working. Don't waste time, money, and effort by not having this system in place.
Track everything including:
1. Ads placed by urls and even the text so that when you want to tweek it, it is right there and easy to find.
2. Number of Clicks, sign ups and forms filled out.
3.
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