In terms of figures alone, the key to appreciating the value of referring ECAs or PRMs lies in understanding the Compensation Plan:
If say your referred PRM buys a product which has 670 versa points (vp) and a commission volume (CV) of $50, then you will get 45% in CV or $22.50 and all the 670 versa points. On the other hand if your referred ECA makes sales worth $50, then you will get 10% in CV or $5. In addition you will also get an instant 100 versa points when your referred ECA generates their first $10 or more sales. Versa points will earn you shares in the Tripleclicks pool. This hypothetical example compares like with like (that is a product/sales of $50) but since ECA is a store at Tripleclicks they are more likely to make greater sales than the product purchases of your PRM. If the ECA’s total sales are $10,000 then you will get $1000 in CV.
In terms of what is potentially attractive I would say that this would depend on how active your PRM or ECA is. For example I have 50 PRMs and none them have made any purchase. I would think that if you had even 20 referred ECAs; it is more probable that one or two of them will make sales. In other words, I would say it would sound as if there is a higher potential in attracting ECAs than PRMs.
Having said that, it is worth advertising on both fronts to maximise your return on investment.
In terms of figures alone, the key to appreciating the value of referring ECAs or PRMs lies in understanding the Compensation Plan:
If say your referred PRM buys a product which has 670 versa points (vp) and a commission volume (CV) of $50, then you will get 45% in CV or $22.50 and all the 670 versa points. On the other hand if your referred ECA makes sales worth $50, then you will get 10% in CV or $5. In addition you will also get an instant 100 versa points when your referred ECA generates ...more
