"When starting out in SFI, is it better to invest in advertising or in an EA-qualifying purchase?"
When it comes to advertising over that of gaining more EA-qualifying purchases, there is a need to take a closer look at market demographics. Now with the EA-qualifying purchases pursuit, that is a very narrow market and the products are somewhat limited. Now on the other hand, when it comes to advertising various products on the Tripleclicks platform, there is a myriad of market segments to pursue.
So I see a seventy-thirty percent ratio when it comes to product advertising as opposed to achieving more EA-qualifying purchases. The best accounting element to look at is immediate cash flow from the advertising of direct sales of products and services. Gaining more affiliates purchases, the thirty percent focus, is somewhat good, but the effects of immediate cash flow are more realistic, with the selling of a product today to a wider spectrum of customers, and remember, that particular customer is yours for life.
So we want to go for the quick sales turnaround and its effect on cash flow, that of direct sales via product advertising, hence, productivity.
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"When starting out in SFI, is it better to invest in advertising or in an EA-qualifying purchase?"
When it comes to advertising over that of gaining more EA-qualifying purchases, there is a need to take a closer look at market demographics. Now with the EA-qualifying purchases pursuit, that is a very narrow market and the products are somewhat limited. Now on the other hand, when it comes to advertising various products on the Tripleclicks platform, there is a myriad of market
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