Imagine that you opened your store. Would you do the advertising for the store or to pay someone to do a commercial? Both ways will bring you customers. Are you going to keep them dependent on other things. Some depend on you and some don't.
As far as our business here at SFI the situation is similar and I think they are both good ways. The best part is you can use them independently, actually both. The difference is that, with paid advertising you can a targeting on a certain group of people and when you pay your co-workers get what you get.
So do not waste time on this assessment. If you're in a situation invest in both ways, if you're financially limited then do a good website or blog, and go with paid advertising.
Imagine that you opened your store. Would you do the advertising for the store or to pay someone to do a commercial? Both ways will bring you customers. Are you going to keep them dependent on other things. Some depend on you and some don't.
As far as our business here at SFI the situation is similar and I think they are both good ways. The best part is you can use them independently, actually both. The difference is that, with paid advertising you can ...more