Setting your goals completely depends up on your willingness and ability to improve the business.If you find any possibility to generate more PSA,you can set up your goals according to it.
In my case,I estimate the amount i used to spend at SFI.
Then i divide the estimated amount into three parts.
1) To spend for advertisements,
2) To spend at TC for minimum EA2 status,
3) To spend for my front line.
So based on the above partitions,i will set up my goals.I think this will help you.
Setting your goals completely depends up on your willingness and ability to improve the business.If you find any possibility to generate more PSA,you can set up your goals according to it.
In my case,I estimate the amount i used to spend at SFI.
Then i divide the estimated amount into three parts.
1) To spend for advertisements,
2) To spend at TC for minimum EA2 status,
3) To spend for my front line.