The Signing Bonus program is a new incentive for all new SFI affiliates who recently signed up starting Nov. 19, 2015 and also upcoming, affiliates who haven’t yet qualified as an EA, to get them active with SFI.
Here are steps you can do to promote this new SFI innovation of Signing Bonus program:
- Create awareness about the Signing Bonus (SB) program in your downline.
Send your personal messages using your Genealogy to make your downline aware about the Signing Bonus program. Pay attention particularly to those affiliates who have received SB by using the filter “SB Balance”; you can customize your messages to them. By doing this, you can reactivate affiliates who don’t log in regularly to their SFI homepage or get the attention of your affiliates who don’t read the SFI newsletters to win them back and become productive.
- Encourage all your EA2s and TLs to follow the first step, following your lead to get all your entire organization involved. Getting everyone active in your downline will most likely lead to more sales. a larger TripleClicks Executive Pool and increased commissions for all.
- Promote SB program through blogging.
Put effort into your content when blogging. Start writing compelling and interesting blog posts about the SB program. To make your blog site effective and attractive, use the specifically designed SB program banners and text ads found in the Marketing Center and don’t forget to include your SFI gateway link containing the SB promotion.
Here are ways to promote SB program through social media:
1. Display a link to your blog on all your social media profiles.
Once you set up a blog promoting the SB program, the number one step to help promote it on social media is by making it visible on your social media profiles. This might mean updating your existing profiles to include a URL in a visible spot, such as the About Me section.
If you plan on composing a regular blog newsletter as part of your email marketing strategy, take advantage of various social network tools to boost sign-ups and alert your followers about the newsletter, which includes the new SB program. For example, you can use a Twitter card with a sign-up form to encourage your Twitter followers and visitors to the account to receive your best-performing posts.
2. Plan on scheduling your Tweets to drive traffic to your blog posts.
Tweeting out a link is a great way to notify your social media audience of a new blog post; this is very useful for promoting the new SB program. Using content from your blog on Twitter has multiple advantages. First, it diversifies your feed and demonstrates authority in your area of expertise in the way retweeting content from other sources doesn’t. For new followers, Tweets advertising blog content can inform them that your SFI business has a blog, and encourage them to check it out. For the rest of your audience, your brand’s Twitter account can act as a sort of social media RSS feed: by seeing these Tweets, users will know you have published a new blog post.
In order to promote your blog posts on Twitter effectively, you should compose and schedule Tweets in advance. This allows you to write Tweets strategically, including all the necessary elements, such as hashtags, @mentions, photos or videos, to drive maximum engagement and clickthrough rates. Finally, remember to shorten your blog post URLs to capitalize on the character limit for a pithy description.
3. Plan on scheduling your Facebook posts.
The best practice for promoting your blog about the new SB program on Facebook is to schedule posts in advance. Be careful not to post the same content to both Facebook and Twitter at the same time, to avoid the risk of appearing spammy to those users who follow your accounts on both networks. If you choose to promote your blog post on both channels, adjust the messaging to suit the format.
4. Use LinkedIn.
The best way to promote your blog about the new SB program on LinkedIn is by sharing your content in relevant LinkedIn groups. Find LinkedIn groups that are relevant to your industry, as well as the topics you discuss on your blog, and join the discussion. Be careful not to overdo it on the promotion side—no one likes a conversation partner whose sole purpose is to get the eyeballs on their website. Leveraging blog posts in relevant discussions with fellow professionals can serve two purposes: it will drive traffic to your blog, but, perhaps more importantly; it can establish you and your business as a thought leader in your field.
5. Share your blog content to Google+ communities.
Google+ communities connect groups of users who share a common interest. While LinkedIn’s professional nature presumes a certain level of expertise or experience in the subject matter, Google+ communities invite enthusiasts of all levels and backgrounds—which is why it’s important to share your content with them to increase reach and diversify your audience.
On the main page of the Google+, you can check out the most popular groups, as well as search for a community. Search for the community that shares your interests and expertise, send your request to join the community by clicking the red button at the top. . The moderators then send you an invite, and you can start posting. The same rules for LinkedIn groups apply here—provide value, don’t spam, and post in moderation.
6. Join forums to share your blog content.
Most people read blogs to find an answer to a question, or a solution to a problem they might be having—this kind of thinking should already be helping you find inspiration for promoting your blog about the new SB program. What if you stayed one step ahead of the search, by actively seeking out people who might benefit from your blog posts? You can do this by establishing an active presence on Internet forums such as Reddit and Quora. You can find your target audience by subscribing to subreddits or Quora topics relevant to your field.
Most Quora messages are written in form of a question, which lends itself to sharing pertinent information—such as your blog post. For example provide answer to the user’s question first, and offer a link to your blog as an example of further reading material.
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