Hello!
I'm sure there are some young adults who would see what a great program SFI is. However, I know myself and I am sure I wouldn't have recognized it as such when I was 18. And although times might have changed, some things are still the same.
For one, most of them are still a bit immature. And rather impatient. The idea of earning for the future is, for them,... well, almost as far away as retirement. Outside SFI, I am a teacher and I teach a lot of 18 and 19-year-olds, plus I have a 17-year-old brother at home. And, as we all know, there is more to SFI than just Internet know-how (which they have, of course).
Secondly, to really succeed in SFI, as with any job and in accordance to what the Rules say, one needs to treat it like a job. If these people are still at school, I am afraid they won't have the time, or might quit their studies!
And finally, when the time for investing starts, most of them can't afford it, either in time, or money. The family budget is something they usually don't have a say in. Now, if you have somebody who can convince the family to shop on TripleClicks, you've got a great potential PSA.
All in all, I don't think you should really focus on this age group, but there are gems to find all around, and I am sure you will find some of them if a part of your advertising efforts targets this group.
Good luck!
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Hello!
I'm sure there are some young adults who would see what a great program SFI is. However, I know myself and I am sure I wouldn't have recognized it as such when I was 18. And although times might have changed, some things are still the same.
For one, most of them are still a bit immature. And rather impatient. The idea of earning for the future is, for them,... well, almost as far away as retirement. Outside SFI, I am a teacher and I teach a lot of 18 and 19-year-olds,
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11/2/2013 3:27 am