How do I advertise if I want to reach a specific target group?
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If the advertising is effective, it will be used by the owner himself.
Don't waste your time posting ads to sites that do not give you any visitors. As you go along, you'll see that the more ads you post to different sites and track the results, the more and better sites you will find. This is the secret behind effective free advertising. To what degree depends on your effort.
Nothing Happens Without Action!